Residential construction · Thibodaux, Louisiana

Collins Construction GroupCase study

A young contractor doing excellent work with almost no online presence. Here is how a done-for-you content system made him one of the most recognized construction brands in his market.

Where they started

The work existed. The proof did not yet.

Jessie Collins does good work. When we started, he was running a lean operation, driveways, mailboxes, exterior jobs, with a few standout projects we knew we could build on. The quality was there. The consistency was there. The brand presence was not.

We were not trying to manufacture authority that did not exist. We were working with what was real and making sure the market could actually see it.

A young contractor, no matter how talented, faces a credibility gap. Prospects default to whoever looks most familiar and safe. Our job was to close that gap faster than it would close on its own.

What the feed looked like
Before: a generic Collins Construction post with no branding or story4 likes · 0 comments
Before: an exterior job photo posted with no visual consistency7 likes · 1 comment
Before: a renovation photo posted with no caption or company identity3 likes · 0 comments

Generic posts. Low engagement. No visual identity.

The work

Lead with what we made.

Before any numbers, look at the work. This is what started showing up on the feed every month, and what the market actually watched.

Drone tour of a full outdoor build we just wrapped in Thibodaux.

37K views · 843 likes · 147 comments

A waterfront Collins Construction renovation, two-story home with a covered balcony

Full renovation on the water. South Louisiana living.

28K views · 611 likes · 938 comments

A near-finished Collins Construction outdoor pavilion build from above

Getting close. This project has been a long time coming.

31K views · 922 likes · 754 comments

What we did

Organic content built the brand.

Collins ran our Organic content service: done-for-you social media, handled end to end. Three parts, working together every month.

01

Monthly on-site shoots

Our crew came to the job sites every month and captured a rich library of real footage. That library became the brand’s engine of proof.

02

Full production and page management

We ran the whole pipeline: strategy, editing, captions, scheduling, and posting. Jessie approved the content and got back to running his business.

03

Brand identity and visual standards

A full set of post templates, branded graphics, and visual standards. That is what turned a random handyman page into the construction company people recognize.

The second service

Paid ads

Once the content was producing and the brand was real, we added our second service, Paid ads, on top. The ad creative came from the same shoots, and the ads are what generated the direct leads and the pipeline numbers further down this page.

Ran alongside Organic content, built on the same footage

Why it worked

Three reasons, and all of them matter.

The work was genuinely good.

We cannot put a brand on nothing. The work was real. We just made it impossible to miss.

He had real jobs to work with.

Strong builds gave us a visual foundation every month. We turned that into a system that surfaced the best of them, every week.

He stayed consistent.

Showing up every month, posting consistently, staying on message. That is what credibility compounds into.

What changed

The brand caught up to the work.

Jessie started getting recognized around town, at the grocery store, at job sites, in conversations he was not even part of. Collins Construction became a locally known name despite being one of the youngest companies in the space.

“People stop me at the store and tell me they’ve seen our videos. That’s never happened before.”

Jessie Collins, Owner, Collins Construction Group, Thibodaux, LA

The full set

A year of content, not a highlight reel.

This is the volume and the consistency. Swipe through what a year of organic content produced for Collins.

Tap a tile to play.

The paid campaign

What the ads turned into.

These numbers are the result of the paid ads, not the organic content. The content built the brand. The ads turned that brand into direct leads.

The year before we started, Collins did around $400K in work, total.

$300K
Booked in the first 6 weeks
Pulled in from the first paid campaign, six weeks after launch.
$1.5M+
In monthly quotes going out
Active quotes sent to clients each month. This is pipeline, not booked revenue.
$400K
The full prior year, for contrast
What the business did in the twelve months before any of this started.

We started doing about $400K a year. Six weeks in, we’d already done $300K. Now we’re putting out over a million and a half in quotes every month.

Jessie Collins, Owner, Collins Construction Group, Thibodaux, LA

Quotes are pipeline, work sent out for bid, not booked revenue. The $300K is what the first six weeks of paid ads actually closed. Both came from the paid campaign, which ran once the organic content was already producing.

Want this for your business?

The work is yours. Organic content makes sure the right people see it, and paid ads turn it into leads. Fifteen minutes on the phone gets you a straight answer and a price.

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