02 · Paid ads

Direct-response ads, built on real footage.

The best direct-response marketing in the bayou region, and we publish the receipts to back it up. We build, launch, and manage your Facebook and Instagram ads, and we film the creative ourselves at a dedicated ad shoot. Three tiers. The difference between them is what happens after someone clicks.

Who this is for

Built for businesses with real work to point at.

Paid ads are for you if

  • You have a service line you want more of, and the crew to handle it
  • You're tired of waiting on referrals to decide how busy next month is
  • You want to see leads, cost per lead, and spend in plain numbers
  • You're in driving distance of our crew, because we film the creative on site

It's not for you if

  • You want laid-back, easy marketing and would rather not be stressed about keeping up with more work. Ads bring work in, and you have to fulfill it
  • You want a boosted post, not a campaign
  • You're a national brand or outside South Louisiana
  • Your page would scare off the people the ads send to look you up (start with Organic content, or run both)
The tiers

The difference is what happens after the click.

Every tier gets a campaign we build and manage, and creative from a dedicated ad shoot. What changes as you move up is how much of the selling happens before you ever pick up the phone. Ad spend is separate and goes on your card.

01

Lead Ads

Leads reach you in a few taps, without ever leaving Facebook.

The simplest way to get the phone ringing. No new software or sales process needed.

  • One direct-response lead campaign for one service line
  • A Meta instant form or Messenger to capture leads
  • Ad creative from a dedicated shoot, with no cap on creatives
  • Built for ad spend up to $100/day
02

Full Funnel

Leads see your business, watch a video, and qualify themselves before you ever call.

For businesses with a sales process that want data and room to scale.

  • Everything in Lead Ads, for up to 3 service lines
  • A custom landing page built for your business instead of a Facebook form
  • A video on the page that sells your business before the call
  • Qualifying questions, so you spend your time on serious leads
  • Custom tracking, so budget goes to the ads and pages that bring real leads
  • Retargeting for people who visited but didn’t reach out
  • A content campaign that keeps your brand in front of your area
  • Built for ad spend up to $300/day
03

Full Funnel + Nurture

Leads are warmed up with proof before your salesperson calls.

For bigger-ticket businesses that want every lead worked to a sale.

  • Everything in Full Funnel
  • A custom thank-you page with video and proof that starts selling the moment they submit
  • Email and SMS follow-up that sends your sales materials, like past jobs and reviews, before the appointment
  • Built for ad spend up to $500/day

Every tier is month to month. We recommend one after the first call, based on your ticket size and how your sales process runs, and tell you the exact number then.

Why ours work

Most agencies buy the clicks. We make the thing people click on.

A dedicated ad shoot.

We film your crew, your jobs, and your customers specifically for the ads. Not stock clips, not a template with your logo dropped in.

No cap on creatives.

Ads wear out. We cut as many versions as the campaign needs and keep the fresh ones running, so cost per lead doesn't creep up while nobody's looking.

The selling happens before the call.

From Full Funnel up, leads watch a video about your business and answer qualifying questions first. You spend your time on the serious ones.

Numbers you can read.

Leads, cost per lead, and spend, every month, in your own ad account. If a page or an ad isn't bringing real leads, the budget moves to one that is.

How it runs

From the first call to the first lead.

01

Strategy callOur crew

We pick the service line, the offer, and the area, and figure out what makes a lead worth your time.

02

Ad shootOur crew

One day on your jobs and with your people, filmed for the ads specifically.

03

BuildOur crew

The campaign, the form or the landing page, the tracking, and the follow-up if your tier includes it.

04

Launch and manageOur crew

We watch it weekly, rotate creative, and move budget toward what's bringing real leads.

05

ReportOur crew

Leads, cost per lead, and spend, in plain numbers, every month.

Month to month. Ad spend on your card.No contract, cancel anytime with 30 days' notice. The campaign and every piece of creative are yours to keep.

See if we're a fit
Proof

What the ads did.

Real screenshots from two client ad accounts. Cropped to fit, numbers untouched, names withheld.

Goal: online sales, last 30 days

Specialty food brand

in ads
$1,953
online orders
248
tracked sales
$22,808
return on ad spend
11.7x
Meta Ads Manager screenshot of a specialty food brand's campaign over the last 30 days: 248 website purchases worth $22,808.26 on $1,952.69 spent, an 11.68 return on ad spend and $7.87 per purchase.
Goal: leads

Residential remodeling

in ads
$603
leads
43
avg. ticket per quote
$25K
per lead
$14.03
Meta Ads Manager screenshot of the Thib and Houma ad set: $603.16 spent, 43 messaging conversations, 9,967 reached, $14.03 per messaging conversation.
Running both

The content builds the name. The ads turn it into leads.

Any Ads tier pairs with any Organic tier. Run both and your organic posts also run as low-cost local awareness ads, at no extra fee, so the people your lead ads reach keep seeing your real work all month.

  • One crew films the feed and the ad creative
  • Content campaign included
  • One plan, one call, one report

The questions you'd ask on the phone anyway.

Why Ariel Creative Group for paid advertising?

Because the results are measurable and we show them. We are the only agency in the area with the proof, the receipts, and the pedigree: real Ads Manager screenshots published on this page with the numbers untouched, creative from a crew that set its standard on Four Seasons resorts, and campaigns tracked to the lead or the sale and reported in plain numbers every month. If you want paid advertising you can measure, this is where you get it.

Do I need the organic content first?

No. Lead Ads stands on its own, and plenty of businesses start there. The honest caveat is that ads send people to look you up, and if the page they land on doesn't hold up, you've paid to lose them. If that's where your page is, we'll tell you on the call. Most of those businesses run both, and when you do, your organic posts also run as low-cost local awareness ads at no extra fee.

What's the difference between the three tiers?

What happens after someone clicks. With Lead Ads, they fill out a short Meta form or message you without ever leaving Facebook, which is the simplest way to get the phone ringing. With Full Funnel, they land on a custom page built for your business, watch a video that sells you before the call, and answer qualifying questions, so you spend your time on serious leads. Full Funnel + Nurture adds a thank-you page with proof and email and text follow-up, so bigger-ticket leads show up to the call already warmed up.

How does ad spend work?

Ad spend is separate from our fee and goes on your card, straight to Meta. Each tier has a daily spend cap it's built to manage well: Lead Ads up to a hundred dollars a day, Full Funnel up to three hundred, Full Funnel + Nurture up to five hundred. You see every dollar in your own ad account.

Where does the ad creative come from?

A dedicated ad shoot. We film your crew, your jobs, and your customers, then cut as many versions as the campaign needs, with no cap on creatives. Most agencies run ads on stock clips and templates. Ours run on footage of the actual business, which is the main reason they work.

How fast do leads start coming in?

Usually within the first two weeks of launch. The first few weeks are about finding the creative and the audience that convert, then the campaign settles into a cost per lead we can report on. You see leads, cost per lead, and spend in plain numbers every month.

What do you need from me?

A strategy call to pick the service line and the offer, one shoot day, and someone who answers the phone when leads come in. For Full Funnel we'll also want to know what makes a lead worth your time, so the qualifying questions filter for it.

Am I locked into a contract?

No. Everything is month to month and you can cancel anytime with 30 days' notice. The campaign, the landing pages, and every piece of creative we make are yours to keep.

Fifteen minutes. Straight answers.

Tell us what you want more of and we'll tell you which tier fits, and what it costs. Every engagement starts with a single month, and you can cancel anytime.

Let's talk